In that big Venn diagram of ‘things we do’ acting and digital advertising might seem like two circles that don’t intersect, but the two fields share more in common than you might think

With their extensive targeting options and visual appeal, these platforms allow you to reach potential clients exactly when they’re interested in properties. Here's how realtors can make the most of PPC advertising on Facebook and Instagram.

And of course, one of the key benefits of PPC is that you get to decide how much you want to spend to reach your audience. It’s 100% customized to your needs and never a one-size-fits-all solution.

While it might be tempting to manage personalization efforts in-house, the complexity and time investment can be overwhelming. Without the right tools and knowledge, DIY efforts can result in missed opportunities or, worse, alienate potential customers with poorly executed campaigns.

Things are changing fast! Staying ahead of these trends (heck, even keeping up with them) will be crucial for brands looking to maintain a competitive edge in the ever-changing world of social media.